As the 40th anniversary of The Ramones’ 1976 debut album approaches, the pioneering punk band will be celebrated with a hefty slate of products and events heralding its legacy, including a documentary, reissues and a traveling exhibit. The campaign, which focuses on the four original members — Joey, Johnny, Dee Dee and Tommy, all of whom died between 2001 and 2014 — came to fruition thanks to a detente reached by Joey’s brother, Mickey Leigh, and Johnny’s widow, Linda. It was a vital hurdle to clear. “So many vendors think it’s impossible to do anything with The Ramones, but it’s not,” says JAM Inc.’s Jeff Jampol, who oversees the group’s business with Silent Partner Management’s Dave Frey. After the 40th anniversary, Jampol and Frey will continue to roll out new Ramones events tied to key milestones. In the very early stages are discussions about mounting a Broadway version of the 1979 cult film Rock ‘n’ Roll High School, which featured The Ramones. The movie’s original producer, Roger Corman, is already onboard, as is TV/film executive Gail Berman. If the rollout goes as planned, new fans will discover and embrace The Ramones for decades to come. “It’s really unbelievable how simple but great their music is,” says Frey. “If we do this right, it could be like Charlie Chaplin: It’s timeless, and the content speaks to all generations long after we’re not here.”