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Marilyn Manson just released The Pale Emperor last year, but he’s already planning its follow-up. At the APMAs this week, the artist revealed that he will be dropping his 10th album—appropriately titled SAY10—on Valentine’s Day 2017.

Manson announced the news backstage at the awards show, where he wrote the name of the LP on his palm with a sharpie (see it at the 2:25 mark above). He then alludes that it is a play on the word “Satan.”