Rocker Jack White is officially banning the use of cell phones at venues on his upcoming North American tour by forcing fans to lock their devices away in special pouches.
The former The White Stripes star is known for encouraging fans to live in the moment and enjoy live music without taking photos or videos, but now he has gone one step further by telling concertgoers they’ll have to place their mobiles in lockable Yondr bags that can only be unsealed in certain areas of the venue, according to NME.com.
“We think you’ll enjoy looking up from your gadgets for a little while and experience music and our shared love of it IN PERSON,” reads a statement issued by White’s representatives.
They have also promised to help out fans wishing to share footage of their concert experiences online by making a number of professional images and videos available for attendees to repost.
“For those looking to do some social media postings, let us help you with that,” the statement continues. “Our official tour photographer will be posting photos and videos after the show at jackwhiteiii.com and the new Jack White Live Instagram account @officialjackwhitelive. Repost our photos & videos as much as you want and enjoy a phone-free, 100% human experience.”
White is preparing to head out on tour in April (18) to promote his new album, Boarding House Reach, which is set for release on 23 March (18).
He is not the first entertainer to utilise the new lockable pouches to prevent cell phone use during shows – comedians Dave Chappelle and Chris Rock did the same during their recent stand-up tours, while musicians Alicia Keys and Guns N’ Roses have also employed the same tactic in the past.